Introduction

Basic Attention Token (BAT) facilitates blockchain based advertising. BAT provides an ecosystem for users, advertisers and publishers to interact. The Ethereum based token BAT acts as a medium of exchange for these three players in the ecosystem. In addition, Basic Attention Token provides an open source, privacy focused browser called Brave which rewards users for viewing advertisements.

What is Basic Attention Token?

The core concept of Basic Attention Token is to eliminate inefficiencies and unfairness inherent in the traditional digital advertising model. To understand how BAT works it is important to explain the three key players in the digital marketing ecosystem. These are advertisers, publishers and users.

Users are the people who view ads and purchase products. Publishers are people who create content like news articles or YouTube videos. Advertisers are the people who want to promote products and services online. There is also a fourth player in this system which are the platforms. These are mega websites that publishers content sits on. Examples of platforms include Facebook and YouTube.

Basic Attention Token takes its name from the idea that users are rewarded for their attention. This is an innovative concept because in the current paradigm users receive none of the monetary value from their viewing activity. This is achieved through the Brave browser. The Brave browser was developed by Brendan Eich, who is the founder of Firefox Browser and created Javascript. Basic Attention Token’s Brave browser blocks existing advertisements, trackers and malware. In its place users can choose to view relevant ads offered by advertisers in the BAT ecosystem. In return for viewing these advertisements they are rewarded with BAT tokens.

Another key feature of the Brave browser is that it protects the anonymity of the user. At the same time, it ensures that targeted advertising is displayed to those users based on their activities. This is designed to deliver a higher return on investment for advertisers.

Where to buy Basic Attention Token

Basic Attention Token is available for purchase through a wide range of cryptocurrency exchanges, these include:

• HCoin
• IDCM
• CoinBene
• CoinEx
• Exrates
• Binance
• Bitmart
• Bilaxy
• Dcoin
• Coinbase Pro
• Exrates
• CoinEx
• Cat.Ex
• Hubi
• WhiteBit
• BitMax

Step 1: Create a Coinbase account

Select the “sign up” tab and complete the form by entering the requested information, including:

1. Your name (exactly as it appears on your photo identification)
2. Email address
3. Password
4. Location

Step 3: Select the “Buy/Sell” option on the menu, once our account is verified

After verification, select the “Buy/Sell” option on the menu

1. Choose “Ethereum”
2. Input how much you would like to purchase
3. Select the “Buy” button

Step 6: Register your Binance account

1. Enter your email address and a strong password
2. Agree to the terms of use
3. Select “Register”
4. You’ll receive an email to confirm your account

Step 7: Login to your Binance account

Step 10: Select the “Buy” button

• Once you have chosen the amount of BASIC ATTENTION TOKEN you would like to purchase, select the “Buy button”
• Your BASIC ATTENTION TOKEN order will be immediately filled; your ETH will be transferred into BASIC ATTENTION TOKEN

Why Basic Attention Token

Basic Attention Token was able to attract 5.5 million users for its Brave browser within only a month of its launch. This suggests that there is a strong demand for a browser that not only protects the privacy of the user but also rewards for viewing advertisements online.

The target market for the Brave browser is one which is currently underserved by existing models. The demand for ad blockers is huge as people are increasingly opting out of receiving advertising messages. These users tend to be more sophisticated and active online than the average internet user.

Compounding this are serious concerns around privacy. Privacy scandals like Cambridge Analytica have many people questioning how their data is being used by platforms. Basic Attention Token provides an alternate solution to ad blockers that actually rewards users. At the same time, it helps address another key issue of data privacy.

The Brave browser alone provides serious competition to other leading browsers by some estimates it is twice as fast a Chrome on a desktop and up to eight times as fast Safari on mobile. On top of this is an inbuilt ad-blocker that removes the need for a third-party extension.

As with Chrome or Firefox, the Brave browser features the option of an incognito window. In addition to this privacy feature it also includes a Tor browsing window. This provides an even heavier layer of privacy protection.

How to sell Basic Attention Token

Basic Attention Token can be sold via any of the cryptocurrency exchanges listed above. Basic Attention Token trades for most of the key cryptocurrencies including BTC, USDT and ETH. In order to sell your Basic Attention Tokens and receive fiat currency follow these steps:

• Register an account with one of the cryptocurrency exchanges that trades BAT
• Trade BAT for BTC
• Send your BTC to a platform like LocalBitcoins or Coinbase that will let you exchange it for fiat currency
• Withdraw your fiat currency or send to your bank account